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The health and beauty industry encompasses over-the-counter (OTC) medicine,prescription medicine, vitamins, supplements, oil, body wash, shampoo, lotion, and other skin and hair products. This wide range of products requires targeted packaging that takes retailer and consumer needs into consideration.
For most products, there are two layers of packaging. Primary packaging is the inner layer—such as a bottle or tube—where the product is directly applied. It may or may not include labels and branding information. Secondary packaging is the outer layer of packaging and comes in either a bag, box, or tin. It acts as added protection and includes most of the branding information. They may also be designed for easy stacking or storing in retail environments.
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